This is Engineering Day 2020 announced

The second This is Engineering Day will take place during Tomorrow's Engineers week on Wednesday 4 November 2020. Save the date!

News release: Academy calls on engineering community to show young people how they can ‘be the difference’

Following the huge support we received for This is Engineering Day 2019, we’re calling on as many people as possible to get involved this year to help us reach an even wider audience.

Under the theme of ‘Be The Difference’, we’ll be showcasing all the ways that engineering shapes the world for the better as we continue to transform the image of engineering. We want to show more young people, from all backgrounds, what a difference they can make if they choose engineering.

If you’re an engineer, work for an engineering organisation, or in any way benefit from engineering, please get in touch to discuss how you can support the day: contact@thisisengineering.org.uk

We’ll announce further plans in due course via our website and social media channels.


This is Engineering Day 2019

An AI trained on online image search results for ‘engineer’ generated artificial images of what it learned a typical engineer looked like – the majority of images generated were of a white man wearing a hard hat
What do prosthetic limbs, YouTube, clean water, cosmetics, and biodegradable alternatives to plastic have in common?

They’re all products that engineers have played a critical role in creating - but that’s something that is likely to come as a surprise to many people.

Unfortunately, in the UK, we suffer from narrow and outdated stereotypes of what engineers do and the role they play in society.  If you type in the word ‘engineer’ into an online search engine, the image results it produces lack diversity: in the faces of the people, and the disciplines of engineering represented.

That’s why we made 6 November 2019, in the middle of Tomorrow’s Engineers Week, This is Engineering Day, a day to raise awareness of what engineers really do and celebrate those who are shaping the world we live in.

News release: AI reveals misrepresentation of engineers online

To challenge the narrow public perception of engineers and engineering, we launched a new public image library of more representative images of engineers, a new Instagram channel @ThisisEngineering, and a challenge to help us change image search results for the word ‘engineer’.

Engineers and engineering organisations across the country got involved in the day both online and offline:

  • Over 130 organisations signed a pledge to increase the public visibility of more representative images of engineers and engineering
  • Over 780 images were dontated to our free engineering photo library by over 40 partner organisations
  • Amazon Alexa answered questions about This is Engineering Day and the role of engineers, and Amazon ran engineering-focused tours of Amazon’s fulfilment centres
  • Network Rail showcased real images of engineers on 60 screens across 15 stations in the UK, and across the Virgin train network
  • Facebook created and promoted new engineering video content featuring their engineers
  • Google hosted an engineering takeover at its Portsmouth Digital Garage
  • Celebrities including F1 World Champion Lewis Hamilton, author and present Konnie Huq, astronaut Tim Peake and Great British Bakeoff finalist Andrew Smyth marked the day on social media, helping #ThisisEngineering reach over 12 million people on 6 November alone

If you have any questions, please get in touch at contact@thisisengineering.org.uk