Introduction
This resource introduces learners to the concept of strategic analysis and how this informs an effective business strategy. It links to the resource 8. Business strategies for enterprise.
Learners consider how the external operating environment is linked to internal factors of product design, resource allocation, manufacturing, and finance, before exploring SWOT and PESTLE tools for analysis, including using the Strategic analysis for entrepreneurs online interactive tool.
What's in this resource?
This resource consists of:
- An overview video which can be watched on its own or shown in part to the class to support the lessons. Use the chapters to navigate along the video.
- A student resource which contains key information related to the subject, diagrams, questions and a case study.
- A teacher guide with advise about how to deliver the subjects and suggestions for classroom activities.
- An interactive tool you can use to test understanding.
Suggested learning outcomes
Learners will be able to:
- describe the purpose and benefits of strategic analysis for an enterprise and list factors it might research
- understand the role of a SWOT analysis
- understand the role of a PESTLE analysis and what factors it explores.
Topics covered
- Enterprise.
- Business strategy.
- Operating environments.
- SWOT and PESTLE analysis.