Introduction
This resource helps learners consider the reasons why a startup enterprise might want or need to grow and provides a structured process that helps minimise the risks of rapid growth.
Learners use an Ansoff matrix to explore how to generate ideas for, and plan, growth in terms of products and markets, before considering how people, strategy, execution (which addresses operations, manufacturing, and finance), and funding are all essential elements to plan.
What's in this resource?
This resource consists of:
- An overview video which can be watched on its own or shown in part to the class to support the lessons. Use the chapters to navigate along the video.
- A student resource which contains key information related to the subject, diagrams, questions and a case study.
- A teacher guide with advise about how to deliver the subjects and suggestions for classroom activities.
Suggested learning outcomes
Learners will be able to:
- describe reasons to scale up and grow and the associated risks
- describe the Ansoff matrix and give examples of each type of growth
- list operational areas to focus on when growing or scaling up and explain the importance of each.
Topics covered
- Enterprise.
- Products and markets.
- Growth.
- Business strategies.