Introduction
This resource helps learners understand the value of creating and distributing valuable, lasting content that builds positive customer relationships with a brand.
Learners explore the meaning of content marketing, what content might appeal to engineering audiences, and the media formats that deliver content in the most helpful way, before considering ways to optimise content so it remains high in search results and generates maximum traffic.
What's in this resource?
This resource consists of:
- An overview video which can be watched on its own or shown in part to the class to support the lessons. Use the chapters to navigate along the video.
- A student resource which contains key information related to the subject, diagrams, questions and a case study.
- A teacher guide with advise about how to deliver the subjects and suggestions for classroom activities.
Suggested learning outcomes
Learners will be able to:
- understand the meaning and purpose of content marketing
- give examples of types of content and media to use for different purposes
- describe the purpose of evergreen content and search engine optimisation (SEO).
Topics covered
- Enterprise.
- Marketing, promotion, and branding.
- Communication.