This is Engineering is a new multi-year campaign led by the Royal Academy of Engineering in partnership with eleven major engineering organisations to change the perception of engineering among young people aged 13-18.

This is Engineering

Engineering is an exciting, varied and rewarding career, and yet the UK has a shortage of young people applying for engineering courses and engineering jobs. One of the prime reasons for this shortage is that many people hold outdated views of what engineering is, and what engineers do.

This is Engineering challenges those misconceptions, by presenting a positive image of modern engineering. Through real young engineers it illustrates how engineering is behind many of the things they are already interested in – sport, fashion and tech for example – and that they can follow what they love into engineering, and in doing so help shape the future.

The first year of the campaign will challenge young people (13-18) to reconsider what engineering really looks like with bold advertising on social media platforms. Supporting PR will encourage parents and teachers to talk about engineering in positive ways with young people, and also communicate the skills and diversity challenge to policy makers and business leaders.

This is Engineering is a key partner in HM Government’s Year of Engineering, which was launched on 15 January 2018. Together the two campaigns will help inspire the next generation of engineers, raising public awareness about engineering’s variety, appeal and impact.

The Year of Engineering

At the heart of This is Engineering are twelve 40-second videos, each of which profiles a young engineer who is doing something remarkable. Please do watch the films and be inspired by the power and potential of engineering!     

To see the campaign films and images visit: You can also follow the campaign on Twitter at @thisiseng.

This is Engineering would not have been possible without the commitment and active contribution of many partners, and the Royal Academy of Engineering would like to thank the following official campaign partners who have made this campaign a reality:


Strategic Partner


Founding Principal Partners


Principal Partners


Major Partner



To find out more about the Engineering Talent project, or how to get involved, please contact Daniel Rossall Valentine, Head of ETP.