This is Engineering is a new multi-year national campaign designed to rebrand engineering for young people from all backgrounds, encouraging them to take up careers in engineering. It is a digital campaign, for a digital generation with a digital future. It is being led by the Academy on behalf of the profession for the profession, to address the engineering skills challenge facing the UK.

The success of This is Engineering relies on support from industry, for both advocacy and funding. We can work with you to identify the level of support that best suits your needs in delivering your business objectives.

If you are interested in supporting this campaign, or in making a donation towards our work to inspire the next generation of engineers, please call Kiran Gupta on 020 7766 0689, or email

Together we can do more.

We are grateful to our current partners:


Strategic Partner


Founding Principal Partners


Principal Partners