The Royal Academy of Engineering will bring its inspiring new digital marketing campaign for teenagers to life this week, in the form of This is Engineering at New Scientist Live, ExCel London’s four-day science and engineering extravaganza running from 20-23 September.
This is Engineering, run by the Academy together with its strategic partner EngineeringUK, and with support from leading engineering companies, is a digital campaign aimed specifically at teenagers. Designed to inspire young people to follow their interests into a career in engineering, the campaign presents an exciting and varied image of the profession, to help address a serious skills shortage - EngineeringUK estimates that the UK has an annual shortfall of up to 59,000 professional engineers.
The Academy’s stand will enable visitors to explore engineering activities ranging from green screen special effects and assembling earthquake-proof towers, to discovering the latest lighting technology. Engineering technician Alan Proud from Peacocks, who features in the This is Engineering campaign, will be on the stand on Friday 21 September to demonstrate how he makes custom orthotics to help patients with conditions like spina bifida, cerebral palsy or stroke.
Tickets for the four-day show are available here: https://live.newscientist.com/welcome
Notes for Editors
New Scientist Live is an award-winning, mind-blowing festival of ideas and discoveries for everyone curious about science and why it matters. For four days in September it transforms London, the world’s most exciting capital city, into the most exciting place in the universe.
More than 140 speakers and 100 exhibitors come together in one venue to create an unrivalled atmosphere and energy, packed with thought-provoking talks, ground-breaking discoveries, interactive experiences, workshops and performances.
Royal Academy of Engineering
We bring together the most successful and talented engineers from across the profession – our Fellows – to advance and promote excellence in engineering for the benefit of society.
We have three strategic priorities: make the UK the leading nation for engineering innovation and businesses, address the engineering skills crisis, and position engineering at the heart of society.
We are a national academy with a global outlook.
For more information please contact:
Jane Sutton at the Royal Academy of Engineering
T: 020 7766 0636
E: Jane Sutton