Add to Calendar
28/11/2012 18:0028/11/2012 21:00Vodafone Lecture Series3 Carlton House Terrace, London SW1Y 5DG
Mobile phones, Society and Interconnectivity
The mobile phone is now a platform of choice for many, many types of communication, lifestyle, commercial and leisure activities. In some parts of the world it represents a multi-leapfrog technology where there is no previous banking, phone, social change, or marketing infrastructure. As mobile phone operators seek to offer new services and products into their customer bases, there are opportunities to increase inclusion and participation by becoming customer centric, and using the customers' own behaviour to qualify them in, to target them appropriately, and to de-risk exposure to fraud. This leads to a range of mathematical modelling and analytics challenges.
Step changes in technology result in new spaces for people to work, rest and play: this fact is at the heart of the UK's Digital Economy research programme, where the impact of research can be rapid and game changing. For example, the UK digital media marketing industry now accounts for more than a quarter of all marketing spend, and the production of an efficient and effective means of targeting and estimates of returns requires novel techniques.
In this talk we shall consider some recent research and development carried out within both the academic sector and the commercial sector. The work of the Centre for the Mathematics of Human Behaviour at the University of Reading examines the complexity theory of social systems by looking at digital platform data, being both model and data driven; where identification of super influencers and supper followers within peer-to-peer networks (phone, sms, email, messaging) is a key challenge. This is relevant to many sectors including marketing, energy and security.
Professor Peter Grindrod CBE
Peter Grindrod's research interests are in modelling and analysing the behaviour of (large) groups of people, based on vast data sets. Step changes in IT and communications provide new spaces for people to work, rest and play. These can be transformative. Most recently Pete has been involved development of evolving networks and their application to marketing, telephone customers (behaviour based inferencing) and to radicalization and counter terrorism. Peter is the director of Reading's Centre for the Mathematics of Human Behaviour, working within the energy, media, consumer goods, and security sectors; and also an active member of Reading's Neurodynamics Centre, being interested in modelling cognitive functions, from simple information processing up to consciousness.
Peter is a former member of EPSRC Council, and is a current member of both BBSRC Council and the MOD's DSAC. He is an advisory to many companies in the retail and energy sectors, and he is actively involved with a number of start-up companies. He is a former President of the Institute of Mathematics and its Applications (IMA). He was awarded a CBE for services to mathematics in 2005.
Chair: Professor Mike Walker OBE FREng, Vodafone Group and King’s College London
6.30pm Lecture and Q&A session
8.00pm Drinks reception
Dress: Business attire
View video of the event