During 2018, the Year of Engineering, the profession has worked together with government and industry to inspire the next generation to become engineers. Through this unprecedented collaboration, we have reached more young people than ever before. By aligning our efforts, we have seen measurable improvements in public perceptions of engineering, especially among young people.
Engineering is one of the most productive sectors in the UK economy, accounting for 23% of the UK economy and half of our exports. Yet there is a marked shortfall in qualified engineering professionals, and a lack of diversity in the profession – the engineering workforce is 92% white and 88% male.
The Year of Engineering has built successfully on a multitude of national and regional initiatives that already promote engineering and associated skills, including the Academy’s own activities such as its Ingenious public engagement programme, education programmes and STEM learning resources.
Working with EngineeringUK as our strategic partner and with industry partners across the profession, we launched an exciting new digital marketing campaign, This is Engineering, to rebrand engineering for young people aged 13-18. This ambitious project formed a major part of our contribution to the Year of Engineering and campaign content has been viewed more than 28m times and used by engineering organisations across the UK to attract the next generation of talent. More information about the campaign and its impact can be found here.
This is Engineering will continue beyond 2018, building on the Year of Engineering with a sustained effort to encourage more young people to pursue engineering.