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The Innovation Hothouse -
Assessment Criteria
The Judges will assess each entry using the following metrics and the individual elements specified therein:
1. Concept and Embodiment (20 marks)
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Originality of idea.
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Feasibility of the business model given the market opportunity and the venture.
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Scalability, in terms of the potential for growth or replication of the venture.
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Well-conceived implementation plan and timetable.
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Overall likelihood of achieving demonstrable results.
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Robustness and effectiveness of the concept’s embodiment.
2. Market (15 marks)
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Evidence of demand for the venture in the marketplace; market size and growth opportunity.
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Demonstrated knowledge of target market.
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Competitive analysis, SWOT analysis.
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Marketing plan addresses (where applicable): positioning, pricing, advertising, promotion, packaging, timetable.
3. Social Impact Assessment (15 marks)
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Reach, depth and quality of social impact.
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Rigour and validity of social impact analysis calculation.
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Proposal for implementing social impact metrics.
4. Financial Viability and Sustainability (20 marks)
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Fundability: the potential for the venture to receive financial support from additional investors/donors (including opportunities for funding from foundations, social venture funds, angel investors and venture capitalists).
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The rigour and feasibility of the venture's financial model and goals.
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Potential for follow-on funding to grow the venture through self-sufficiency or profitability.
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Quantify venture leader's ability to develop people, promote change and achieve results.
5. Management (10 marks)
6. Performance Benchmarks (10 marks)
7. Risk Assessment and Contingency Plans (10 marks)
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